The whole objective of the next 3 months is to generate an email list of people who will support and market your Star Wars Darth Vader is this Jolly Enough Christmas shirt, sweater. These will be individuals, like your own friends and customers, plus media people like reporters, bloggers, and influencers. You will need a system for keeping track of all these people. I use Buzzstream but you could use almost any contact manager or even your outlook or google contacts system. Just make sure you get email addresses and track your correspondence! Here are the categories to focus on:
Star Wars Darth Vader is this Jolly Enough Christmas shirt, sweater, hoodie and v-neck t-shirt
Best Star Wars Darth Vader is this Jolly Enough Christmas shirt, sweater
Create a landing page on your website for your crowd-funding campaign with a place for the Star Wars Darth Vader is this Jolly Enough Christmas shirt, sweater. Provide enough information to pique the viewers interest and desire to give you his/her email. Leak out little bits of extra information about the campaign but not all of it. We want those who have expressed interest to have heightened interest all the way to launch and then be wowed. Write a Press Release. Your press release should include the following: a concise paragraph that explains who you are, what your campaign is about, why it’s happening, how long your campaign is occurring for, and where your audience can access perks in exchange for contributions.