So, you may be asking, why is that the subject of this Shih Tzu I’m not shouting it’s just my voice shirt? Well, the answer is simple. Every day, in every company, regardless of role, people feel like they are moving at 100 miles a minute. Perhaps some even faster. There are emails adding up, tasks that are overdue, calls requiring a response, and a litany of other tasks that continuously pile up on the “to do” list. Yet, at the same time, we are required to stay ahead of our consumers and know our products better than ever and sell them. The problem here is that when we are moving so fast, we seldom take the time to step back and learn important details about our products and services, or even our customers. We are moving so quickly that we may make the mistake of trying to sell something without really knowing the true benefits of the product or service for our customers. Or even worse, try to round an account when we have not done a good job of discovery. As I often say, if you are going in the wrong direction, speeding up doesn’t help.
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We cannot take the risk of not slowing down and learning about our Shih Tzu I’m not shouting it’s just my voice shirt, our services, our competition and news about our industry. Today’s consumers are savvier than ever. They can have almost any information at the tip of their fingers. If we are not armed and ready with information, they will be. A misinformed consumer can lead to many fire drills down the road. Do you know what you don’t know? Being cognizant of this rudimentary concept is vital in the process of learning. Only by acknowledging that which we do not know can we search out and educate ourselves on the unknown. Moreover, it is accepting that it is ok to admit that you may not know all that you would like or need to know. Accepting that it is ok as long as you are committed to learning the information you need to communicate and sell the products you are trying to sell.